Archive for October, 2014

Industry News, October 2014

Friday, October 17th, 2014

Apple Unveils the Apple WatchThe Apple Watch is a registered trademark of Apple Inc.
                                       
By Donna Hardy

On September 9, Apple announced that it would debut its Apple Watch, starting at $349, early in 2015. “It’s the most personal product we’ve ever made, because it’s the first one designed to be worn,” says Apple’s website. Jony Ive, Apple’s senior vice president of Design, said, “It blurs the boundary between physical object and user interface.” Apple is emphasizing the personal and intimate qualities of its newest product. The message seems to be that this is more than “wearable technology.”
    So, what are the facts about the Apple Watch? There are three collections, two sizes, and six straps. At the high end, Apple Watch comes in solid (not plated) 18-karat yellow or rose gold case.
    Apple’s press release says: “Apple Watch comes with 11 watch faces ranging from traditional analog faces to new faces like the dynamic Timelapse face; the Astronomy face with its interactive, real-time 3D model of the earth, sun, moon and planets; and the Solar face, a contemporary sundial. Apple Watch can be personalized in appearance and capability with additional information such as upcoming events, moonphases or your activity level, enabling millions of possible configurations.”
    The Apple Watch features the Digital Crown, which allows the wearer to scroll, zoom and navigate, without obstructing the display. The Digital Crown also allows the wearer to access Siri. The Retina display on Apple Watch features Force Touch, which senses the difference between a tap and a press, providing access to controls within apps.
    The watch can receive notifications from iPhones. The watch works with Apple’s new iPhones, as well as the 5S and 5C. It doesn’t work with non-Apple phones. Like the new iPhones, the watch will be able to be used as a payment device, part of Apple’s new Apple Pay service.
    In keeping with popular devices such as the Fitbit, it includes an activity app designed to help motivate the wearer to be more active throughout the day, as well as a workout app designed to provide metrics during the workout session.
    While Apple displayed the watch’s induction charging system, it’s not clear how often it will have to be used. There was no mention about battery life.How the Apple Watch Might Affect the Watchmaking Profession

 

A Message from Our AWCI President, October 2014

Friday, October 17th, 2014

 

Fred T. White, CMW21, AWCI President

I am honored by the trust you have bestowed upon me by electing me your president. As your Board of Directors, we can make AWCI a much stronger, more viable organization that can better serve your needs as a member, whether you are clockmaker or watchmaker, novice or accomplished craftsperson.
    We need volunteers. Many of you have already come forward and said put me to work on committees, special projects, or whatever needs to be done. For this I’m thankful; it is not my organization but ours. If you have an idea for a project, please come forward with it.
    My pledge to you when I ran for reelection to the board was that we should make AWCI work for all of its members. We should offer classes for everyone at every level, with emphasis on quality workmanship.
    Our convention in Clinton, Maryland, was a success, and I’m looking forward to seeing you in Kansas City, Missouri, next year. My thanks to Terry Kurdzionak for her tireless and diligent effort in putting this convention together and also to those who were on her committee. Thanks also to David Kurdzionak and Chris Carey (your new secretary) for their efforts in the hospitality room.
    Our two keynote speakers from Wiss, Janney, Elstner Associates, Inc., Ms. Martina T. Driscoll and Ms. Jacqueline L. Devereaux, got us off to a great start. Their warmth and willingness to engage with our members was welcoming. We are grateful to them both for a job well done.
    A special thanks to our Educational Symposium presenters: Mr. Andrew Baron; Mr. John Davis; Mr. Michael Gainey, CC21; Mr. Wesley Grau, CW21; and Mr. Aaron Recksiek, CW21. They each presented a challenging program and made us think about how we can use this in our everyday work.
    It was gratifying to see that approximately 30% of attendees were attending the convention for the first time. My charge to everyone who attended: If you were happy with the convention, tell as many people as you can that it was a great experience. If you were unhappy, tell us so that we can address the concerns you have.
    We were pleased to have Mr. Terry Irby from Tourneau, along with four students: Diomaris Parra, Pablo Gonzalez, Mathiu Perez, and Edwin Larregui. We also had two students from Lititz Watch Technicum, Michael Dudley and Michael Krilich. These young students joined right in and participated in the activities. It was a pleasure having them.
    In closing, the Board of Directors needs your help to make AWCI as strong as possible. With your help, we can climb any mountain and overcome any obstacle.