In Memoriam, May 2017

May 3rd, 2017

Industry News, May 2017

May 1st, 2017

 eBay Debuts New eBay Authenticate Program

eBay has announced a new program to help curb the sale of counterfeit items on its sales platform. The eBay Authenticate program will allow sellers and buyers to request the services of a professional authenticator to inspect the item to verify its authenticity. The seller can list the item with the option included in the purchase price to help promote confidence in the product and drive more sales. Buyers can request the service at the time of purchase and pay the fees themselves. If the service is used, the seller will ship the item to the designated authenticator who will inspect the item and either ship the item onto the buyer, or, if the item proves to be counterfeit, will send it back to the seller. There has been no formal implementation date set, but it will be rolled out this year for “high-end fashion items” and will progressively include more items over the coming year. There has been no pricing structure announced for the service yet, but the company has disclosed that it will be inexpensive enough for sellers to use regularly. Watches make up a significant percentage of costly items that will benefit from a third-party review process. However, this inevitably ventures into gray territory and brings up questions regarding authenticity of individual parts or the items as a whole, especially when some counterfeit components can be buried deep inside the mechanism. eBay has not disclosed the criteria for becoming part of their network of professional authenticators, and the “Using authentication and grading services” help section of their website doesn’t currently have any recommended companies listed to help with watch authentication.

New President of Vacheron Constantin Americas

The Richemont Group has appointed Leslie Kobrin as the new president of Vacheron Constantin Americas, the division overseeing the North American, Latin American, and Caribbean regions. The brand changed its North American regional structure slightly to include Latin America and the Caribbean areas. She replaces Vincent Brun, who was the president of the brand’s North American region. Kobrin comes to Vacheron Constantin from the Richemont brand Van Cleef & Arpels North America, where she worked as vice president of business development.


Aaron Recksiek is an independent watchmaker in Salt Lake City, Utah. He is a graduate of the 2008 WOSTEP class at the Lititz Watch Technicum.

A Message from Our AWCI President – Fred T. White, CMW21 – May 2017

May 1st, 2017

We need to work together, because that is the only way we can solve our problems.

Fred T. White, CMW21, AWCI President

You are in control of where you are going. You are in the driver’s seat of your life, so take that wheel and get going down the road to your destiny. Will it be a super highway or will it be a dirt road? As we go down that road, sometimes it will be smooth sailing, and sometimes the road will be rocky and rough. These rough times test you to see what you are made of. It’s not how many times you get knocked down but how many times you get up. We watchmakers and clockmakers sometimes whine too much: I can’t get parts; I can’t get enough work; I have too much work. Are we ever satisfied? This is human nature. I grew up on a farm in rural West Virginia, and I can remember the farmers saying that it’s too wet to plow or too wet to put up hay or it’s so dry that if we don’t soon get rain the crops are going to die.

So it is with horologists. We trod along, but the sun always shines after the rain. One thing I learned growing up on the farm was that when we worked together we got a whole lot done. Four families worked together: Dewey Short, Bob Short, Otis Moody, and our family. It was hard work physically, but it was also a lot of fun. By helping each other, the load was a lot lighter. In time of crisis, the whole community pulled together to solve the problem, whatever the issue was. We watchmakers and clockmakers need to work together, because that is the only way we can solve our problems. We cannot depend on the brands to work with us. It would be nice if they would, but in the two plus years that I have been president, I haven’t seen much of a change. How do we solve the problem? Many of you have already started to do it by working together in what is known as networking.

If you like the way something is going, let your Board of Directors know about it. If you don’t like what you see, let them know that also. You voted for these people to be on the board, so talk to them. They are supposed to represent you. Do you read the minutes of our meetings? Let us know what you like or dislike. Talk to us by phone or email; our emails are listed in the back of this magazine.

We will be electing two new board members soon. Election begins May 15 and all ballots must be received by June 30. You will receive election materials that include the candidates’ resumes and their answers to a question posed by the current board. If you have questions about their answers, there is nothing wrong with picking up the phone and having a conversation with them on issues that are important to you before you vote. You may want to consider what other organizations they have worked in, and what roles they played. Are they willing to put forth the work that is required of this voluntary job? Look at their track records. What have they accomplished for the betterment of the organizations they have belonged to? What have they done for AWCI in the past? Have they volunteered for committees; have they worked in their local affiliate chapter? Do they consider themselves a team player, or are they just running for the board to put it on their resume? May the best person win.


Industry News, April 2017

April 1st, 2017

Swiss Watch International Goes out of Business
South Florida watch company Swiss Watch International, also known as The SWI Group, laid off its 129 employees and closed for business on January 23. SWI was mostly an online watch retailer that ran the websites,,, and The company also owned the watch brands Swiss Legend and Lucien Piccard. As of March 8, several of the websites were still operational, but orders are not being fulfilled and attempts to contact the company were unsuccessful. Investment firm Clearlake Capital Group sold the company to an un-disclosed buyer in September and SWI was operating under a temp-orary forbearance agreement, a special agreement between the lender and the borrower to delay a foreclosure. The closure of Swiss Watch International is not considered a bankruptcy but a forfeiture of its assets to its investors.

21st Century Neuchâtel Clock

Engineering students at the École Polytechnique Fédérale de Lausanne (Swiss Federal Institute of Technology in Lausanne) or EPFL have developed a traditional Neuchâtel-style clock with a 21st-century oscillator. The prototype “IsoSpring” mechanism, which replaces the traditional escapement and oscillator, rotates in only one direction to release the power from the gear train and mainspring, and eliminates the “stop-and-go” motion and ticking that normally accompany a watch or clock mechanism. The efficiency of this system is also exponentially greater than previously available technology, allowing for minimal or zero lubrication and substantially longer power reserves. The development of the mechanism came from a principle discovered by Isaac Newton in the 17th century: “Imagine an ancient sling in which you use a leather strap to make a stone turn in a circle. If you replace the strap with an elastic band, the stone will now move in an ellipse and its speed will no longer be constant; on the other hand, its period will now be constant so it can be used to measure time precisely.” The EPFL has filed two patents for the invention, and they are hard at work trying to miniaturize the mechanism, as they received many inquiries from the watchmaking industry. The clock is on display in the lobby of Neuchâtel Town Hall.

Revue FH, 19 janvier 2017, No 1, page 61

Breitling DC-3 World Tour

The watch company most noted for their aviation watches is undergoing another promotional tour with the help of an iconic and historical aircraft. Last year, the Breitling Jet Team completed their first tour of North America. This year, Breitling has planned a world tour featuring a twin-engine propeller-driven Douglas DC-3, the airplane was most commonly used at the dawn of commercial airlines and by the military during the second world war. The tour will last from March to September with multiple stages to participate in several events and aeronautical shows. This specific DC-3 has been decorated in the Breitling colors and will carry on board 500 limited edition Navitimer Breitling DC-3 watches that will make the entire worldwide trip. Upon completion of the tour, the watches will be sold with a certificate signed by the flight captain. The Breitling-branded DC-3 took its maiden voyage on March 9, 1940, and if the tour is completed successfully, it will become the oldest airplane to complete a round-the-world tour.

Revue FH, 19 janvier 2017, No 1, page 20-21

Rolex Stays World’s Most Reputable Brand

Rolex was rated as the “World’s Most Reputable Brand” for the second year in a row. The ranking, called Global  RepTrak 100, is published annually by the Reputation Institute in the first quarter of the year. The Reputation Institute conducts the largest corporate reputation study by collecting and analyzing over 170,000 ratings between seven different categories: products and services, innovation, workplace, governance, citizenship, leadership, and performance. Rolex scored very high in several categories but scored highest for consumer perception of its performance, and products and services. The other companies in the top five were: #2—LEGO, #3—Walt Disney Company, #4—Canon, and #5—Google.

Vacheron Constantin Names New CEO

The Richemont Group announced in January that they would be replacing the CEOs this year in four of their major brands. In February, they appointed Louis Ferla as the new CEO of Vacheron Constantin. Ferla has been with Richemont in various sales and management positions since 2001. He will be replacing Juan-Carlos Torres who has held the position since 2005. Torres will remain with the company as non-executive president and will work side by side with Ferla during the transition period.

Alpina Frederique Constant USA Names President

Jeffrey Cohen has been appointed as the president of Alpina Frederique Constant USA Inc, the organization formed to oversee the Alpina and Frederique Constant brands, since Citizen Watch Co. acquired them last May. Cohen will also remain as the president of Citizen Watch America, which is the US headquarters for the Citizen and Bulova brands. Citizen plans to keep the watch brands as separate companies, but they will merge certain operations in the Unites States. Starting in 2017, “this integration into the Citizen Watch America organization, the Frederique Constant and Alpina Watches brands will greatly benefit from the sales distribution, marketing power, and operational capabilities of the Citizen Group.”

Walter Lange Passes Away

Walter Lange, the great-grandson of A. Lange & Söhne founder, Ferdinand Adolph Lange, passed away on January 17, 2017 at the age of 92. Walter Lange led the revival of A. Lange & Söhne after the collapse of the East German government in 1989. Mr. Lange attended watchmaking school in 1942 before being drafted into the army. The Lange company, founded in 1845, had been expropriated by the Soviet-led government in 1948, and the brand ceased to exist during that time. He returned to the company in 1945 just before he was forced to turn his family’s company over to the authorities. After a successful resurrection of the brand, The Richemont Group acquired A. Lange & Söhne in 2000. Mr. Lange has received many awards during his lifetime for his service to the industry and was currently serving as brand ambassador and Honorary Chairman at the time of his death.


Aaron Recksiek is an independent watchmaker in Salt Lake City, Utah. He is a graduate of the 2008 WOSTEP class at the Lititz Watch Technicum.

A Message from Our AWCI President – Fred T. White, CMW21, April 2017

March 31st, 2017

Take a few minutes each month to write to your board members.

Fred T. White, CMW21, AWCI President

The midyear has come and gone. It is now time to get to work on the things your Board of Directors made motions to accomplish. If we do not follow up on these motions and put them into action, then we will be at fault, and we will have no one to blame but ourselves. I have challenged the Board of Directors to get to work; all through the midyear meeting I kept saying, “When it is all said and done, there is more said than done.” Now is the time for action—in other words, get to work and do the job you were elected to do. When you are elected, it is not a glory position; it is a labor position. Talk to members, visit members, get input from them, and then vote how they would like you to vote.

You, as members, should be taking a few minutes each month to write to your board members. Share an idea with them or, better still, talk with them. When was the last time you talked with another member about AWCI, about what you could do to help the organization to grow, or what we all can do to improve our lot in life? It is your organization, so put a little work into it. I learned many years ago that you get out in proportion to what you put in. You cannot get money out of your checking account unless you deposit first. What have you deposited into AWCI?

We are facing a situation where our membership is declining. Some of you may have an answer to what we can do, so please don’t keep that to yourselves. I would love to hear from you (email moc.icwanull@etihwf or phone 301-868-7264). Contact me with any ideas you have to improve our organization. I know some of you will say, “Make parts available,” but there are some things we have no control over.When some of these companies realize that they need us more than we need them, they may release parts to us. Until then, continue to do good work and there will always be a job for you to do. When was the last time you turned down a job because of parts? There are ways of getting what you need; look for them, don’t sit on your hands.

We are not the only group suffering from the loss of membership, but we can be the one that breaks that mold. It is up to you. How many watchmakers and clockmakers do you know who do not belong to AWCI? These people can be your prospects to recruit. It doesn’t take much, just each member bringing on one new member or convincing an old member to rejoin. I challenge each one to go find that one member and sign him or her up.

I would like to know what you would do if you were president of AWCI? How would you go about improving our organization? What educational classes would you offer? What are we doing now that is relevant or not relevant to your business? In other words, help me to help you by improving AWCI for your benefit.


Welcome to Our Newest AWCI Members, Jan-Mar 2017

March 1st, 2017

Contributors to the ELM Trust, 2017

March 1st, 2017

In Memoriam, Jan-Mar 2017

March 1st, 2017

Congratulations to Our Members Who Recently Passed the CW21 Exam, Jan – Mar 2017

March 1st, 2017

A Message from Our AWCI President, Fred T. White, CMW21, March 2017

March 1st, 2017

When a door closes, a window opens.

Fred T. White, CMW21, AWCI PresidentWatchmakers and clockmakers are a solitary group for the most part. We spend a good amount of our day or night working by ourselves, with little interaction with other people. That six square inches that so much of our time is spent working in can become very lonely. That is why it is good to take a break and call a fellow craftsperson, because he or she will understand what you are experiencing. We have a lot of time to think, and sometimes “stinking thinking” creeps into our lives. We must do everything we can to keep our minds on the positive things that are going on in our lives and around us. That is why I keep a book of motivational quotes close by.

I find it very therapeutic to take a timepiece that has not run for years, or that the customer has been told cannot be repaired, give it a good servicing, make the necessary repairs, put the balance in place—and it comes to life. That is my reward.

Why do we look at our situation and say the sky is falling? How many times have you missed a repair job because of parts? Did you take the job in and attempt to find parts, or did you just turn the customer away? Who knows how much business you may have missed by that one act?  Many times I am reminded of the children’s story of the boy who cried wolf so often when there wasn’t a wolf that when there was one, no one listened to him. Do we cry wolf, or do we try to find a solution to our problem?  We can moan and groan about the parts situation and get our blood pressure up, but the problem is still there; and it will be there until someone wakes up and realizes that they need us. Meanwhile, let’s continue to do good work and educate ourselves to be the very best we can be. I have only missed a few jobs because of parts, thanks to my network of people. You can say the sky is falling or do something to improve your lot in life—it is up to you.

Throughout history our industry has had its ups and downs. In the 1960s the quartz watch came on the scene, and many a good watchmaker left the business, never to return. Watchmakers heard there would not be a need for a repair for years. (There were three watchmakers in the small town of 5,000 people where I lived at the time, and today there isn’t one left.) I too left because you could not charge enough to make a living at the bench. My second career gave me a good education in sales and sales management and working with people. When a door closes, a window opens; seize the opportunity. As horologists, we have gone through the “good ole’ days” when parts were readily available. There was a time when the brands begged us to buy genuine parts because the generic parts were so well-made and sometimes cheaper than the genuine. The downside was there was a flood of watchmakers in the marketplace, and it was difficult to make a living. I knew one watchmaker who worked 12 to 14 hours a day to support his family. So, were the “good ole’ days” the best? In many ways they were, but some things were not as good as today. We can always find something to complain about, or we can look for the good. For many years there was a plaque that hung on the wall in my office. It simply said: “The sun always shines after the rain.” So look for the sunshine.