2014 JCK Schedule

2014 AWCI Educational Seminars

Booth B2801

* Times subject to change

 

Hiring a Watchmaker, CW21: A Professional for the modern watch repair

Friday May 30th, 10AM

The standard for watch repair is higher now than it has ever been. The Internet is awash with tales of less than satisfactory service experiences. Don’t let your store fall victim to that fate.

Today’s consumer is extremely discriminating and because of the Internet, they are increasingly educated. You must meet or exceed their service expectations. The standards set forth by AWCI and evaluated through our certification process are designed to deliver the level of service required by today’s consumer and by today’s increasingly complicated watches. This presentation will give an overview of the AWCI CW21 certification and helpful advice on how to help you locate a watchmaker who will deliver the quality of service your customers demand and deserve.

 

Panel Discussion:  Properly managing watch service adds measurably to the bottom line

Friday May 30th 1PM

 AWCI moderates a panel discussion which will include store owners and managers who have highly profitable watch repair departments. Each will give a quick overview of what makes their repair department profitable and successful and then will take questions from the audience. If you are looking for guidance on how to make your watch repair department more profitable you won’t want to miss this discussion.

 

Panel Discussion:  Properly managing watch service adds measurably to the bottom line

Saturday May 31st 10AM

AWCI moderates a panel discussion which will include store owners and managers who have highly profitable watch repair departments. Each will give a quick overview of what makes their repair department profitable and successful and then will take questions from the audience. If you are looking for guidance on how to make your watch repair department more profitable you won’t want to miss this discussion.

 

Take-In Procedures: How proper reception of the customer’s timepiece will increase profitability

Saturday May 31st 1PM

You only get to make one First Impression. When it comes to watch service this opportunity comes when you receive a customer’s timepiece for repair. Following proper procedures will:

  • give the customer confidence in your repair process
  • protect your business from future false claims
  • protect the customers timepiece
  • and help you sell more repairs

This presentation will help you learn what these procedures are and how they will help you sell more profitable repairs and make your customer’s experience better.

 

Take-In Procedures: How proper reception of the customer’s timepiece will increase profitability

Sunday June 1st 10AM

You only get to make one First Impression. When it comes to watch service this opportunity comes when you receive a customer’s timepiece for repair. Following proper procedures will:

  • give the customer confidence in your repair process
  • protect your business from future false claims
  • protect the customers timepiece
  • and help you sell more repairs

This presentation will help you learn what these procedures are and how they will help you sell more profitable repairs and make your customer’s experience better.

 

Hiring a Watchmaker, CW21: A Professional for the modern watch repair

Sunday June 1st 1PM

The standard for watch repair is higher now than it has ever been. The Internet is awash with tales of less than satisfactory service experiences. Don’t let your store fall victim to that fate.

Today’s consumer is extremely discriminating and because of the Internet, they are increasingly educated. You must meet or exceed their service expectations. The standards set forth by AWCI and evaluated through our certification process are designed to deliver the level of service required by today’s consumer and by today’s increasingly complicated watches. This presentation will give an overview of the AWCI CW21 certification and helpful advice on how to help you locate a watchmaker who will deliver the quality of service your customers demand and deserve.