Industry News, October 2014

Apple Unveils the Apple WatchThe Apple Watch is a registered trademark of Apple Inc.
By Donna Hardy

On September 9, Apple announced that it would debut its Apple Watch, starting at $349, early in 2015. “It’s the most personal product we’ve ever made, because it’s the first one designed to be worn,” says Apple’s website. Jony Ive, Apple’s senior vice president of Design, said, “It blurs the boundary between physical object and user interface.” Apple is emphasizing the personal and intimate qualities of its newest product. The message seems to be that this is more than “wearable technology.”
    So, what are the facts about the Apple Watch? There are three collections, two sizes, and six straps. At the high end, Apple Watch comes in solid (not plated) 18-karat yellow or rose gold case.
    Apple’s press release says: “Apple Watch comes with 11 watch faces ranging from traditional analog faces to new faces like the dynamic Timelapse face; the Astronomy face with its interactive, real-time 3D model of the earth, sun, moon and planets; and the Solar face, a contemporary sundial. Apple Watch can be personalized in appearance and capability with additional information such as upcoming events, moonphases or your activity level, enabling millions of possible configurations.”
    The Apple Watch features the Digital Crown, which allows the wearer to scroll, zoom and navigate, without obstructing the display. The Digital Crown also allows the wearer to access Siri. The Retina display on Apple Watch features Force Touch, which senses the difference between a tap and a press, providing access to controls within apps.
    The watch can receive notifications from iPhones. The watch works with Apple’s new iPhones, as well as the 5S and 5C. It doesn’t work with non-Apple phones. Like the new iPhones, the watch will be able to be used as a payment device, part of Apple’s new Apple Pay service.
    In keeping with popular devices such as the Fitbit, it includes an activity app designed to help motivate the wearer to be more active throughout the day, as well as a workout app designed to provide metrics during the workout session.
    While Apple displayed the watch’s induction charging system, it’s not clear how often it will have to be used. There was no mention about battery life.How the Apple Watch Might Affect the Watchmaking Profession