Archive for November, 2017

Industry News, November 2017

Wednesday, November 1st, 2017

Longtime editor of WatchTime magazine, Joe  Thompson, has joined the team at as editor-at-large. Thompson spent the last 17 years at WatchTime, most of that time as editor-in-chief. The journalism career of Thompson spans four decades. His resume includes being a founding editor of American Time magazine, editor-in-chief of Modern Jeweler, and writer for National Jeweler and JCK. In January 2017, Jewelers of America honored him with a GEM Award for Lifetime Achievement.

In his time covering the industry, Thompson has witnessed three major industry revolutions: the quartz-watch crisis in the 1970s that nearly wiped out the Swiss industry; the fashion-watch revolution in the 1980s led by the Swatch Watch; and one we are still enjoying today, the 1990s renaissance of the mechanical watch.

As stated in the announcement on, site founder, Benjamin Clymer, remarks: “Joe is a true journalist, never afraid to ask the tough questions, and he brings a level of insight and knowledge to his reporting that for many years has been the gold standard in watch journalism. You know that when Joe says something, he does so with authority and understanding, and of course with his readers clearly in mind.”

Thompson has already made a significant mark on the content available on HODINKEE, jumping right into work by posting stories containing industry trends and historical perspectives. Thompson’s addition to the staff coincides with the release of HODINKEE Magazine, Volume 1, the blog’s first attempt at a printed publication. The magazine will include contributions from celebrity sources such as John Mayer and Alton Brown and will also include a wider variety of content such as collectible cars, architecture, travel, and style.*

Joe Thompson was the keynote speaker at the 2010 AWCI annual convention and delivered a lecture at this year’s convention in Tampa, Florida, titled “Switzerland’s Watch Woes: The impact of overproduction, e-commerce, smartwatches, millennials, and more.” Thompson was also honored with an AWCI President’s Award at the 2017 AWCI annual convention for his contributions to the industry.

*The cover price of the HODINKEE Magazine will be $27 with new volumes released bi-annually in the spring and fall. They can be purchased from the HODINKEE shop at:



Aaron Recksiek is an independent watchmaker in Salt Lake City, Utah. He is a graduate of the 2008 WOSTEP class at the Lititz Watch Technicum.

A Message from Our AWCI President, Joseph L. Cerullo, CMW, CMC

Wednesday, November 1st, 2017

Change is inevitable and should be embraced.

If you are reading this and thinking to yourself, “I’ve seen this before,” you are not wrong. Twenty-three years ago, in 1994, I became president for the first time and served a two-year term. At that time, we were still known as AWI. We were also in the middle of construction on our new headquarters in Harrison. I was also very busy working on the Howard tower clock movement that is still working outside our front door at headquarters today. That was a great time for AWI. It is my opinion that now is another great time for AWCI.

I would like to thank our outgoing president, Fred White, for three solid years of service as our leader. Fred is the first president to serve three consecutive years since our first president in 1960, John M. Farrell.

As Fred mentioned in his last message in the October HT, we were staring down the barrel of a category 4 hurricane called Irma, and we came very close to not having a venue for our 2017 convention. Fortunately, at the last minute we were transferred to a sister hotel in downtown Tampa. If you could not make it to the convention this year, I’m sorry because you missed a good one. The accommodations were great and the programs were outstanding.

As a member of this fine organization since 1972, I have had the opportunity to see us go through a lot of change over those years. Change can be good or bad, depending on who you talk to. But change is inevitable and should be embraced. The one thing that always seems to be present—generation after generation—is the passion for this thing we call horology.

There is no better place to witness and feel this passion than an AWCI annual convention. I am speaking from my own experience attending no less than 25 conventions over the last 45 years.

I look forward to sharing my thoughts and ideas with you in this message in the months to come.

Keep on making them tick or tock for the good of us all.