By Aaron Recksiek, CW21
Madison Avenue in New York City has the long-held reputation as the largest marketplace in North America for fine watches. The Madison Avenue Business Improvement District would like to celebrate this fact and garner more interest for its businesses. So they’ve created an annual event to draw more attention to their prestige within the industry. The Madison Avenue Watch Week was born in 2011.
The 2015 version of this event will include participation from 13 fine timepiece brands: Lange & Söhne, Chopard, David Yurman, de Grisogono, Fabergé, FP Journe, Georg Jensen, Hublot, Jaeger-LeCoultre, John Varvatos, Montblanc, Panerai, and Vacheron Constantin.
The week kicks off on April 20 and runs through April 25, 2015. Events include but are not limited to: new timepiece releases, exhibitions, artisan demonstrations, receptions, and in-store events. The proceedings are primarily geared toward a retailer-to-customer dynamic but will inevitably include participation from the watchmakers and specialists working at the boutiques. Details of events will be released as the event draws closer. You can see all the events at madisonavenuewatchweek.com.