AWCI gathered input from the industry, business owners, and customer service professionals to develop a 15-hour training course tailored to address the unique challenges of delivering high-quality customer service in your jewelry store. The program focuses on five key areas:

• Soft Skills for Exceptional Customer Service
• Understanding Watches and Industry
• Fundamentals of Watches and Movements
• Technical Skills for Watch Operations and Care
• Practical Application and Ongoing Mastery

Support the diversity of businesses and roles throughout the industry. The course provides depth and breadth of knowledge, equipping someone from any background with the tools and information needed to perform effectively and efficiently in customer support, and ultimately enables more accurate issue analysis during intake, enhances the ability to address customer concerns at the counter, and resolves potential problems before they escalate.